PRIVACY POLICY

VÉLOIR (“we,” “our,” or “us”) operates the website located at veloir.luxe and related digital properties (collectively, the “Platform”). This Privacy Policy describes how we collect, use, and safeguard information when you access or use the Platform. By using the Platform, you acknowledge and accept the practices described in this policy.

VÉLOIR is designed to be experienced without requiring you to create an account or provide personal information. We do not require registration, login credentials, or any form of personally identifiable information to access our editorial content.

We collect limited, anonymous usage data through third-party analytics services to understand how visitors interact with the Platform. This data is collected automatically when you visit the Platform and may include:

Pages viewed and navigation paths. Time spent on specific editorial content. Device type, screen resolution, and operating system. Browser type and version. Approximate geographic location derived from IP address (country or region level only). Referring website or source of traffic. Interaction events such as scroll depth and content engagement.

This data is aggregated and anonymised. We do not collect names, email addresses, payment information, or any data that directly identifies an individual visitor.

We use JavaScript-based analytics services that collect data through page-level scripts rather than browser cookies. The Platform does not currently deploy cookies for analytics or tracking purposes.

The analytics technologies in use on the Platform include Google Analytics, which provides aggregate data on traffic patterns, audience demographics, and content performance; Meta Pixel (Facebook Analytics), which measures the effectiveness of content distribution and audience engagement across Meta platforms; and Vercel Analytics, which monitors site performance, page load times, and Core Web Vitals metrics. Each of these services operates under its own privacy policy and data handling practices.

The anonymous analytics data we collect serves the following purposes: understanding which editorial content resonates with our audience; optimising the Platform’s performance, speed, and reliability; improving navigation, layout, and the overall user experience; measuring the reach and impact of our editorial campaigns; and making informed decisions about future content direction and platform development.

We do not use analytics data to build individual user profiles, serve targeted advertising, or make automated decisions about any individual visitor.

The Platform integrates with third-party analytics providers as described above. These services may collect and process data in accordance with their own privacy policies, which we encourage you to review:

Google Privacy Policy: policies.google.com/privacy. Meta Privacy Policy: facebook.com/privacy/policy. Vercel Privacy Policy: vercel.com/legal/privacy-policy.

We do not sell, rent, lease, or otherwise transfer your information to third parties for their independent marketing purposes. Data shared with analytics providers is limited to what is necessary for the analytics functions described in this policy.

The Platform does not currently use cookies for analytics or advertising purposes. Our analytics services operate through JavaScript-based collection methods that do not require cookie storage on your device.

Should our use of cookies change in the future, this policy will be updated accordingly, and appropriate notice will be provided prior to any such change taking effect.

Anonymous analytics data is retained for a period consistent with our analytical needs, typically not exceeding twenty-six months. Data retention periods for third-party analytics services are governed by their respective policies and configuration settings. We periodically review stored data and remove information that is no longer necessary for the purposes described in this policy.

We implement reasonable technical and organisational measures to protect the information processed through the Platform. The Platform is served over encrypted HTTPS connections, and access to analytics dashboards is restricted to authorised personnel. While no method of electronic transmission or storage is completely secure, we take commercially reasonable steps to protect the data we process.

The Platform is accessible globally, and the third-party analytics services we use may process data in jurisdictions outside your country of residence, including the United States. These transfers are governed by the data processing agreements and safeguards maintained by our analytics providers, including Standard Contractual Clauses where applicable under the General Data Protection Regulation (GDPR).

Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of data associated with your use of the Platform. Because we collect only anonymous, aggregated data, it is generally not possible to identify or retrieve data attributable to a specific individual.

You may opt out of analytics data collection by enabling “Do Not Track” settings in your browser, using browser extensions that block analytics scripts, or utilising the opt-out mechanisms provided by our analytics providers (such as the Google Analytics Opt-out Browser Add-on).

If you are a resident of the European Economic Area, the United Kingdom, or California, you may have additional rights under the GDPR, UK GDPR, or California Consumer Privacy Act (CCPA) respectively. To exercise any such rights, please contact us using the details provided below.

The Platform is not directed at individuals under the age of sixteen. We do not knowingly collect personal information from children. If we become aware that data has been inadvertently collected from a child under sixteen, we will take reasonable steps to delete such data promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any material changes will be reflected by updating the effective date at the top of this policy. We encourage you to review this page periodically. Your continued use of the Platform following any changes constitutes acceptance of the revised policy.

If you have questions or concerns regarding this Privacy Policy or our data practices, you may contact us at privacy@veloir.luxe.