LICENSING

VÉLOIR licenses its editorial imagery and dossiers for commercial use. This Licensing Policy explains what partners can do with content published on the VÉLOIR platform (the “Platform”) — including editorial imagery, photographs, text, graphic design, and creative direction (collectively, “Content”) — and how to arrange a licence for uses beyond ordinary browsing.

Rights in VÉLOIR imagery are granted contractually, under written licensing agreements specifying usage class, territory, duration, and exclusivity. VÉLOIR’s editorial compilation, curation, and written editorial are protected by copyright, and the VÉLOIR marks are protected as trademarks. No licence is granted by the mere publication of Content on the Platform.

Viewing Content on the Platform for personal, non-commercial purposes is permitted as part of normal browsing. This permission does not extend to downloading, storing, reproducing, distributing, or creating derivative works from any Content.

The following uses are permitted without a separate licensing agreement: personal, non-commercial viewing of Content through the Platform; sharing links to Platform pages via social media or other channels (provided the Content itself is not reproduced); and brief quotations from editorial text for the purpose of criticism, commentary, or review, provided that proper attribution to VÉLOIR is given and the quotation does not constitute a substantial portion of the original work.

All other uses require prior written authorisation from VÉLOIR.

Without a licensing agreement in place, the following uses of Content fall outside what the Platform permits:

Reproduction or redistribution of editorial imagery or photographs in any medium, whether digital or print. Use of Content for commercial purposes, including advertising, marketing, merchandise, or product packaging. Modification, alteration, or creation of derivative works based on any Content. Use of Content in presentations, publications, or media productions without written permission. Framing, embedding, or displaying Content on external websites or applications. Automated downloading, scraping, or systematic extraction of Content from the Platform.

If you have a use in mind that isn’t listed above, reach out — most requests can be accommodated through the commercial licensing process described below.

VÉLOIR offers commercial licensing for editorial content on a case-by-case basis. Commercial licences may be granted for editorial syndication and republication; advertising and marketing campaigns; print and digital publications; exhibitions and public displays; and educational and institutional use.

All commercial licensing enquiries should be directed to licensing@veloir.luxe. Please include a description of the intended use, the specific Content requested, the territories and duration of use, and the distribution channels and estimated audience reach. Licensing fees are determined on a per-use basis and are subject to the scope, exclusivity, and duration of the proposed use.

All licensed uses of Content must include proper attribution to VÉLOIR and, where applicable, to the credited photographer, talent, creative director, and other collaborators as specified in the relevant editorial dossier. The specific form and placement of attribution will be defined in the applicable licensing agreement. Failure to provide proper attribution constitutes a material breach of any licensing agreement.

Every VÉLOIR editorial is commissioned and produced within VÉLOIR’s own studio. Licensing is handled directly by VÉLOIR, with no third-party approvals or renegotiations — worldwide and perpetual terms are available as standard.

VÉLOIR respects the intellectual property rights of others and expects the same in return. If you believe that Content on the Platform infringes upon your copyright, you may submit a notification in accordance with the Digital Millennium Copyright Act (DMCA) or equivalent legislation in your jurisdiction.

A valid notice must include identification of the copyrighted work claimed to have been infringed; identification of the material that is claimed to be infringing and its location on the Platform; your contact information, including name, address, telephone number, and email; a statement that you have a good faith belief that the use is not authorised by the copyright owner, its agent, or the law; and a statement, made under penalty of perjury, that the information in the notification is accurate and that you are the copyright owner or authorised to act on behalf of the owner.

DMCA notices and copyright enquiries should be directed to legal@veloir.luxe.

VÉLOIR reserves the right to update this Licensing Policy at any time. Changes will be reflected by updating the effective date at the top of this page. Existing licensing agreements executed prior to any policy change will be governed by the terms in effect at the time of execution, unless otherwise agreed in writing.

For all licensing enquiries, permissions requests, and copyright matters, contact us at licensing@veloir.luxe.